Ameos is a Swedish eyewear brand challenging the traditional and generic eyewear space by constantly exploring new ways of self-expression with colors and creativity. They want to stand out by focusing on the unique qualities that make them different by expressing themselves beyond their comfort zone whilst feeling empowered.
Ameos wants to put emphasis on expressing yourself in the way you want to transmit by playing with colors and your own creativity. Breaking the existing stereotype that certain colors are associated with gender by empowering a carefree approach and exploring new ways of expressing - beyond your own comfort zone. They do not see boundaries and truly believe that the only thing preventing you from having a unique style is your own creativity.
Ameos has been created as an alter ego and a reflection of inspiration and ideas mixed with a creative approach. The brand has therefore developed itself naturally without any forced changes from other input and has been shaped in the way that has felt right. Each model of their collections has its own personality and the color selection has been based on the personality that Ameos wants to transmit and visualizes the “person”. Giving them personalities makes every model unique, just like we all are.
All of their eyewear has been designed in-house and crafted by hand in Italy by expert artisans following traditional craftsmanship. The developing process follows more than 30 different steps, resulting in eyewear that expresses authenticity and passion. Every model has been made with biodegradable acetate, an eco-friendly material known for its strength, flexibility and range of colors. Equipped with CR-39 & nylon lenses with an anti-scratch coating and 100% protection from UVA & UVB rays, to always give you a clear & colorful vision.