The goal is to humanize through beauty.

It is a celebration of the sun, love, textures, and the surreal becoming real in BLAME LILAC. With a surreal outlook on life.

BLAME LILAC is the result of a transparent creation process combined with the unique knowledge and skill of Ubrique's best Spanish artisans.

In the beginning of 2018, the online bag store launched in Spain. They seek to assert beauty in the most versatile and elegant way possible. In the world of fashion, they continue to create and manifest themselves.