Diptyque was founded by interior designer Christiane Gautrot, stage designer Yves Coueslant, and painter Desmond Knox-Leet. Originally, the boutique was a bazaar of fabrics and exotic treasures unlike anything else in Paris. As demand grew, the trio literally followed their noses and began producing their own scented products, first with candles in 1963 and then with a unisex eau de toilette called L'Eau in 1968.
The brand's early and long-lasting success can be attributed to creative chemistry, intuition, and attention to detail. Desmond created the instantly recognizable oval-shaped logo, and his love of calligraphy lives on in each hand-drawn label.
Each product's name is written in black India ink, and the letters dance around in poetic typography. Large sketches are refined until one aspect embodies the corresponding scent to create the illustrated packaging.