Mr. Etem Ruhi, a self-taught nose with an inventive spirit, founded Etem Ruhi, a family-run cologne house. Mr. Etem Ruhi experimented with essences and oils to craft boutique fragrances that would appeal to the taste of his time, inspired by Istanbul's established scent culture, where guests are greeted with fragrant vapors and rose water splashes. During the 1910s, he began displaying his creations in his haberdashery at Istanbul's Grand Bazaar, and later with his wife, Ms. Mihriban Meryem, he established an atelier dedicated to scent-making.
Etem Ruhi's fragrances, bottled in graceful vials, traveled from prominent pharmacies in Istanbul to several Anatolian cities until the 1950s, when this boutique line gradually faded out with the rise of mass-produced goods.
Several decades later, the family descendants collaborate with local artisans to revive the Etem Ruhi brand as a contemporary rendition of its era's unique sense of refinement, in order to keep their grandfather's memory alive.