Jarle Veldman's objects are responses to our society's overabundance of pre-existing products. Jarle questions the functions of everyday objects and the value we place on them by investigating the relationships between do-it-yourself culture, exclusive design, and consumerism.

His PREMIUM BANANAS collection products are a direct translation of other possible functions that the most common abundant products could have. A cardboard box is transformed into a table. A pallet is transformed into a sofa. Different objects' shapes and functions become mixed together, and functions are no longer defined but open to new interpretations.