Style that is understated. Distinguished by an unusual sense of sophistication. Jo Malone London is a British fragrance and lifestyle brand with a modern aesthetic. Timeless and elegant, but with a charming dash of wit and whimsy. Their colognes have been revolutionary in their elegant simplicity and pioneering in their use of ingredients since the beginning. Jo Malone London has become synonymous with coveted scents and luxurious bath, body, and home products.