Sita Nevado started out making jewelry with his father until her interest in doing different things, developing new ideas, playing with shapes and materials, and creating pieces without limitations, led her to the world of jewelry.
After more than 20 years working for major brands, in 2011 Sita created her own brand and opened her first store in Barcelona. Sita's personal way of understanding jewelry as a fundamental accessory capable of making us feel special and unique has been the inspiration for many of the brand's iconic pieces.
Then, as now, the idea that jewelry is an accessory that does not require a special occasion, but can be combined with a T-shirt and jeans and worn on a daily basis, remains central to the brand's identity.